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Unthinking
One on my notable summer reads this year was Unthinking by Harry Beckwith. A very insightful and readable treatise on why we buy what we buy. A few gems: All work and no play? Does that person exist? We play all day. And the best marketers recognize the depth of our desire and answer it, in everything Read More
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Data, data everywhere!
Information, data, meta-data is everywhere. In our daily lives we are constantly surrounded by more data than we will ever be able to process usefully. Finding ways to synthesize and to extract meaning from increasingly complex systems is becoming ever more important. Within the design profession this can be seen with the proliferation and increasing Read More
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Why Oh Why..
Our studio has had the opportunity to work on a several e-learning design projects which we enjoyed, but led us to ask the question “Why is eLearning design so bad?! “ In a word, Powerpoint. Yes, the content and design creation vehicle of choice for instructional designers is Powerpoint. Will relying on Powerpoint be the Read More
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Lost Opportunity?
Often when innovation is discussed the conversation revolves around products rather than services. This led me to ask the question are designers and design firms missing a unique opportunity? This is a very interesting article about the power of proposition innovation. This case study centers around an Italian manufacturer who has become a worldwide leader Read More
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Do you feel valued?
“Yes, but what is the value of this work?” How many times has a potential client asked us this question? Almost always. What they are really asking is “Why does it cost this amount?” And by asking this question, they fall into the age old trap of thinking that cost is the same as value. Read More
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Be the Change
In 2009, we were one of the first companies in North Carolina to become a B Corporation. Why did we do this? Simple. We believe business can change the world. The goal? To create a new sector of the economy which uses the power of business to solve social and environmental problems. This sector will be Read More
